A coworker and I were conversing about the sad state of parental knowledge on their children's nutrition (fruit snacks are neither fruit nor snacks) and then just stumbled on this article in the Times.
The owner of the Gucci handbag plunked it down at the Fairway cash register, next to three expensive cheeses, a large filet mignon, two packages of Cocoa Puffs Milk 'n Cereal Bars and an eight-pack of apple juice boxes, and impatiently awaited her tally.
Indeed, several moons ago the television machine was on in our living room and a Fox 5 news promo came on: "We all know organic foods are good for us, but are they good for your children? Find out at 10." Really. After immediately establishing the answer, I relieved myself of watching the news later, but was and am genuinely concerned that there are millions of parents who thought, "oh my god, I don't know."
The same parents who micromanage every other aspect of their children's lives - puzzle tutoring for 4-year-olds, clarinet lessons, baby yoga - seem to stop the mini-me'ing at the lunch box. The evidence surrounds us. Syrupy shots of glucose masquerading as yogurt. Premade peanut-butter-and-jelly sandwiches. (I long to have been in that marketing meeting: "Working parents have no time to hoist a butter knife!") An abomination called string cheese.

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