In the first days of its release, the online store is unusually rough around the edges. So far, it doesn't have much premium content, the quality is hit or miss and the interface could be better.

That said, there are some promising elements, including an architecture that has the potential to allow anyone with a video camera to post a creation and choose whether to make it available for free, a one-time charge or a one-day rental fee. Rates are determined by the content owner, not Google.

Though only a select few can do this right now, the implications could be huge once more people have access to the feature, which Google expects to be available in a few weeks.

Think of a vast online bazaar for video where an aspiring videographer or filmmaker could easily get a feel for what the market thinks of his or her talent. Google charges nothing for storage or bandwidth, though it takes 30 percent of any sales.