The Mirror and Moss have been exchanging blows for a long time - long before The Mirror struck a direct hit with its newest report on Moss, who lost lucrative contracts with advertisers like H&M as a result.

Back in July, however, it was The Mirror that was apologizing. That was after Moss won a libel suit against the paper, collecting undisclosed damages over reports in The Sunday Mirror that she had collapsed into a cocaine-induced coma in 2001 in Barcelona.

The newspaper was forced at that time to apologize for the distress and embarrassment it had caused Moss.