Wow. I'm actually impressed.

Nike, fresh from unveiling its Considered line of enviroshoes, has just released a detailed corporate responsibility report (after having been silent on the issue since 2002). Among the topics covered in the report is a full list of its suppliers, a move to greater transparency which should be applauded, even by those who remain concerned about past practices. Nike is aware of the need for greater transparency in order to regain public trust: "We felt the risks of any future lawsuit were far outweighed by benefits of transparency," says Hannah Jones, Nike's vice-president of corporate responsibility. "Because if we've learned anything as a company, it's that closing down and not talking about the challenges and opportunities doesn't get you far."

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