A few years ago... gosh, this is hard. I chose content. And my life, well, hasn't been the same ever since.
Seriously though, the point in this article is valid, but I think much more self-evident than is given credit to be. If one is trained in graphic design, and has good teachers, the importance of content over style (be it personal or global) and its presentation in the most appropriate form is drilled into your brain. For a lot of people, little white ear buds block that message, but for a (what I thought was much larger) portion of us, it's just common sense.
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