Like in high school? Hey, I went there. LOL
Oh, but enough hilarious antics for one morning. These reputation systems are truly changing the way corporations and small retailers do business. It affects book sales, music sales, and almost every other kind of transaction, planned or impulse.
Twenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. That amounts to more than 33 million people. These systems, also referred to as “reputation systems,” are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this application, including eBay, Amazon, Moviefone and Amihot.
Informed purchases are being helped by reading others' opinions online and then arriving at the appropriate solution for oneself. In addition, impulse items can be extremely targeted because of review systems and purchase tracking, so one is much more apt to buy more at an online store with such technology. It's also helping lesser-known authors and artists get noticed by being placed in peer-reviewed lists placed near queried items on heavily-trafficked sites.
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