Does she even know what she's saying?
Angèle Boyd, a vice president at IDC, a market research firm in Framingham, Mass., concurred: "This industry has shifted away from selling boxes to selling solutions, which include services around the box, and this branding change is right in line with that." The article is about Xerox's new logo, which I don't like, and was designed by the agency I work for. Fabulous. And why the change? Because they're not just about documents anymore, or being digital. They're just about being, er, technological, and consultants for your document needs. Nothing like a document company with a digital X logo. No, far from it indeed.
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